Archive for December, 2011
-
Dec 14, 2011
No CommentsTips for making your Facebook ads more user-friendly
Facebook ads, which work on roughly the same principle as Google ads, are a great addition to your digital marketing arsenal. They can work very well as a stand-alone effort, and even better when utilized in conjunction with Facebook pages and external web presences, as well as coupon or competition...
-
Dec 13, 2011
No CommentsDigital Marketing Terminology
Here’s an example of what you might hear when chatting to someone at a digital marketing agency: “It’s simple, really. All you need to do is to make sure that you SEM campaign ties in with the info you’ve got on your mailers. Also, the same info needs to be visible in the banners and...
-
Dec 13, 2011
1 CommentMarketing and SEO – what does Search engine optimisation cost?
All marketing channels used by any given business should add to the general profitability of the establishment. Marketing ought to deliver a positive Return-On-Investment (ROI). A simple overview can be achieved by dividing the digital channels in two key areas being; awareness and response....
-
Dec 13, 2011
No CommentsThe “Need-to-Know” elements of B2B SEO
SEO, in general, implies a range of activities undertaken in order to improve the search results of a webpage by optimising a page for specific words or phrases. The higher up on the results list a page appears, the more often people will view that page. These activities encompass a wide range of actions undertaken...
-
Dec 12, 2011
1 CommentHow Eyetracking analysis can help web developers improve website usability
Eye Tracking is a method of determining where people primarily focus their attention on a web page or search engine. The aim of this is to better allow both web developers and web designers to create websites that logically follow the way in which people physically look at the pages. The added bonus of this...